Jess Matthews - Designer Stylist
Originally from Charlotte, Jess loved visiting the mountains for years, so moving to Asheville was a dream come true. She loves the serenity and openness of the Asheville culture and hopes to add her little bit of originality to this very unique and diverse town. Her passion for hairstyling and nature make this a perfect location for her to settle down. With 15 years experience and advanced training from Toni & Guy and Wella you are sure to be happy with your service. She considers herself an artist in her profession and will be able to give you that touch of something unique.
Danielle Travers - Associate Stylist
Danielle joined our team in August of 2007. Her love of fashion and people lead her to a career as a stylist. She has done extensive advanced training in Vidal Sassoon techniques and places high value on continuing her education and always challenging herself. Danielle puts a great importance on listening to her clients during the consultation making sure both she and her client are comfortable before moving forward. Outside of the salon she puts her talents to use in many of the fashion spreads in local magazines. Danielle has many creative outlets in addition to doing hair, including making jewelry and painting.
Gregory Sergeant - Director
Gregory Sergeant began learning his craft at Vidal Sassoon’s premiere London academy. After graduating and working for a few years in England he moved to Atlanta. While in Atlanta he worked at Van Michael Salon as an educator and a member of the artistic team. After a few years in Atlanta Gregory decided to move to New York City. “I wanted to keep learning,” he says of that time. Once there he spent 2 years in apprenticeships at top salons in New York City (including another stint at Sassoon’s New York City Salon and at Bumble & Bumble). In fact, that love of learning led to new opportunities including freelance work on fashion and advertising shoots. “Doing fashion shoots is great training,” he said. “Pictures don’t lie.” After 5 years in New York City Gregory and his wife, Paige, decided that it was time for a change. After a brief stop back in Atlanta they landed in Asheville. Gregory wanted to pass his love of learning on to future stylists so he and Paige opened West One Salon. In addition to working on his many clients Gregory continues to train each stylist extensively with hands on classes.
